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A Proven Process Backed by Results

100%

ROI Positive Projects

+26.6%

Avg Growth Increase

287

Clients over 15 years

$1.6B

Сlient Revenue Generated

8.7x

ROI in 6 Months

22.4

Months Client Retention

You Don’t Need Another Cut & Paste GTM Playbook 

You need a custom built GTM strategy that eliminates growth roadblocks based on your needs at your stage. We assess and solve your growth roadblocks to unlock revenue across marketing and sales.

Book GTM Strategy Call

Series C SaaS Growth Roadblocks

Rising CAC with declining channel efficiency with no attribution clarity

Underperforming or unoptimized customer journeys at scale

Positioning and messaging aren’t aligned with ICPs 

Demand generation is struggling to drive high-quality, sales-ready pipeline

Fragmented data and tooling obscure performance insights and ROI

Low conversion rates despite strong traffic volume

Book GTM Strategy Call

The Compounding Growth ModelTM 

Our compounding growth model helps you build 8 capabilities that lead to profitable growth. You can leverage our outsourced growth team model to start the process and prove an increase in growth rate with our data science backed reporting.

showing compounding growthDiagram showing 'Profitable Growth' at the center linked to eight surrounding concepts: Customer-Focused Approach, Strategic Go-To-Market Alignment, Market & Customer Research, Data Analysis Insights & AI, Growth Experiments, High Velocity Workflows, Break Down Team Silos, and Culture of Growth.
showing growth intelligence platformVenn diagram with three overlapping circles labeled Market Intelligence, Customer Intelligence, and Business Intelligence, with 'Hub of Insights' at the center overlap.

Growth Intelligence PlatformTM

Our research methodology has driven measurable growth for 287+ mid-market clients 

We have a proprietary process to diagnose your highest ROI opportunities and then build a customized roadmap to capture revenue in the next 12 months.

5 Phase Market Repositioning ProcessTM

Repositioning a company must be based on an iterative approach. There’s no realistic way to pivot your messaging across marketing and sales in one quarter. It requires in-depth market research, customer insights and data analysis.

You need a thorough approach that is phased over quarters with real time data. It’s possible within one quarter to show a measurable impact on marketing and sales conversion rates, but you cannot change your marketplace perception overnight.

Book GTM Strategy Call

01

Market Landscape Analysis

Isolate the market positioning, differentiation and competitive advantages

02

Value Elements

Structure content around key value elements that differentiates and accelerates revenue

03

Market Positioning Frameworks

Creatively ideate on messaging concepts based on proven and proprietary frameworks

04

Market Positioning Workshop & Approvals

In a collaborative workshop session, stakeholders will refine and align on messaging concepts to test

05

Messaging Optimization

Increase marketing conversions and improve sales pipeline metrics by optimizing the customer journey

Exec & Director Level Growth Expertise, Ready When You Need It Most

The ThetaMark model helps to bridge the gap between missing capabilities, lack of bandwidth, budget constraints and your urgent need to increase revenue this quarter.
‍
You get a dedicated team including VP and Director level experts in marketing, sales and growth. You also gain access to the talent in our Growth Expert Network which provides speed and efficiency in filling capabilities for next quarter’s growth projects.
Man with long curly brown hair and a full beard wearing a dark suit jacket and smiling.

Jeremy Epperson

Go-to-Market & Positioning
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Simon Girardin

Growth & Market Research
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Jonathon Yates

Strategy & Customer Insights
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Valery Salko

Growth Operations
Smiling woman with braided hair wearing a black top and a long earring on a black background.

Susan Yen

Performance Marketing
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Ira Liebiedieva

User Experience

Proven Results & ROI for Mid-Market Clients

191%

Increase in SQLs
in 9 months
$510M ARR SaaS & Services
AI Data Annotation & Model Evaluation
Market Positioning
Business Intelligence
Market Intelligence
Website Optimization

136%

Increase in MQLs
in 6 months
Series C Funded B2B SaaS
eSignature Platform
Market Positioning
Customer Intelligence
Sales Optimization
Marketing Optimization

$2.89M

Increase in Incremental Annual Revenue
in 6 months
B2B SaaS
Quality Management System & Compliance
Market Positioning
Business Intelligence
Market Intelligence
Marketing Optimization

$6.68M

Increase in Incremental Revenue
in 12 months
B2B Professional Services
Global Recruiting & Consulting Services
Customer Intelligence
Business Intelligence
Market Intelligence
Website Optimization

$4.64M

Increase in Incremental Revenue
in 6 months
Series C B2B SaaS
Cybersecurity & Compliance
Customer Intelligence
Market Intelligence
Marketing Optimization
Website Optimization

$2.67M

Increase in Incremental Revenue
in 12 months
Series B SaaS & Services
Fintech & Financial Services
Customer Intelligence
Business Intelligence
Market Intelligence
Website Optimization
We remove your GTM roadblocks to unlock revenue across marketing and sales.
Book GTM Strategy Call
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